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Professional Auction Services
Live & Online Auctions With a Personal Touch.
Something for everyone.
Heard Auction Company helps families, businesses, and individual consignors turn property into results through organized, professionally marketed auctions.
Estates, business liquidations, equipment, downsizing, and general merchandise
Online bidding available through HiBid
Veteran Owned and Christ Centered
Sell With Us
Let us help you market an estate, collection, business, or equipment.
Meet Our Team
Learn more about Adam Heard and the people behind the company.
Special Announcement
Congratulations, Jessica and Jeffery!
Heard Auction Company is proud to announce that Jessica and Jeffery have completed their training at Troy University Auctioneer School.
Their next milestone is the Auctioneer apprentice test at the end of August, followed by a year of apprenticeship under Adam before taking the Alabama Auctioneer license test.
Next Upcoming Auction
Live Auction — Saturday, July 25, 2026
Join Heard Auction Company for a live, in-person auction with quality items, great prices, friendly service, and concessions available.
DateSaturday, July 25, 2026
Time5:00 PM
Location2873 Ready Section Rd., Toney, AL 35773
Our Auction Services
Professional solutions for sellers and bidders.
Every auction is planned around the property, the seller’s goals, and the most practical way to reach qualified buyers.
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Estate Auctions
Complete estate liquidation with organization, documentation, and respectful service.
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Business Liquidations
Inventory, fixtures, furnishings, tools, and equipment sold through a structured public sale.
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Equipment Auctions
Farm, construction, commercial, industrial, and power equipment marketed to interested buyers.
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Downsizing Services
A practical way to simplify, relocate, or reduce a lifetime collection.
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General Merchandise
Antiques, collectibles, furniture, household goods, tools, appliances, and unique items.
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Live & Online Bidding
Professional live auction service with online exposure and bidding through HiBid.
Why Choose Heard Auction Company?
Honest service. Clear communication. Professional results.
Heard Auction Company is committed to treating every client with dignity, respect, and personal attention.
Licensed AuctioneerAdam Heard — Alabama Auctioneer License AL5657.
U.S. Army VeteranVeteran-owned business built on service and discipline.
Faith CenteredChrist-centered values guide the way we serve clients.
Professional DocumentationWritten agreements, inventories, and seller records.
What Our Clients Say
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Stay Connected
Follow Us on Facebook
Follow Heard Auction Company on Facebook.
See new auction announcements, preview photographs, reminders, pickup information, and last-minute updates.
What we share
- Upcoming auction announcements
- Preview photos and featured items
- Auction-day reminders
- Pickup and schedule updates
- New consignments and company news
Ready to Get Started?
Request a Consultation
Let’s talk about your auction.
Call, email, or send an inquiry to discuss the property you need to sell.